Not on the Shelf

The sneaker
hall of fame

Visual identity, art direction, brand applications

Not on the Shelf sells exclusive trainers online. The brand needed a logo that would stay recognisable on different screens and physical formats, as well as a visual language for campaigns beyond the shop interface. We built a typographic identity around a distinctive circular mark and pared-back layouts that let the products lead. Applied to digital communication, shoe boxes and merchandise, the system gives the business a consistent way to present new releases and speak to its audience.