Mont Blanc Zug
Everyday pleasures in Zug
Art direction, website design
Mont Blanc is a café and gelateria in Zug’s historic centre, close to the lake. Its website needed to convey what makes a visit appealing: quality ingredients, a welcoming setting and the small pleasure of stopping by. We shaped the visual direction around the products themselves, using close-up imagery and an uncomplicated, inviting tone. The website brings the café, its offer and its atmosphere together in one clear experience, giving visitors a sense of the place before they arrive.
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