Mocha

A platform for new sounds

Concept project, visual identity, art direction

Mocha is a concept for a music events collective connecting local DJs and musicians with international artists, cultural organisations and emerging talent. The identity needed space for different sounds and formats while remaining recognisable. We developed an expressive typographic system with vivid colour and artist-led imagery. Across posters and digital announcements, each event can have its own energy while still belonging to Mocha. The visual language draws on the breadth of Black music culture and brings that reference into a contemporary setting.